Why not subvert all expectations and play into the fact that the original Blair Witch was just a movie? And that’s what it is in Book of Shadows. Everyone fell for it the first time, so they won’t fall for it again. They couldn’t just go ahead and make another found footage movie. The Movie Within a Movie They’ve all seen the movie. But here’s the thing: It’s actually a stellar sequel if you just lower your quality bar a smidge. So why did everyone forget about the sequel? Book of Shadows: Blair Witch 2 came out just a year later in 2000, yet no one ever talks about it. Even after everyone found out that it was all a hoax and just a movie, that didn’t stop the success of this horror classic. The found footage and subsequent advertising campaign made people think that the disappearance of Heather, Mike, and Josh was real. The Blair Witch Project was such a sensation, people are still talking about it over two decades later.
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